Trailer Music Videos (TMV‘s) are Trailers or Teasers that use a single piece of music throughout the trailer. A great and moving example is Anne Hathaway’s rendition of “I Dreamed a Dream” in this TMV for Les Miserables. Masterfully done by Seismic Productions for Universal.
And the classic Lana Del Rey crooning “Once Upon a Dream” for Maleficient put together by Open Road Entertainment for Disney.
and of course ..
The Dracula Untold “Rule” is not a true TMV but it is the stickiest part of the whole trailer. Another great example of a song being the featured item at the end of a trailer … check out the Equalizer featuring Detroit’s favorite son Eminem and Sia. The combo of Eminem/Sia for the Equalizer makes this trailer super sticky. I am one of the many thousands of consumers who downloaded the song after seeing this trailer. Done by Vibe Creative for Columbia Pictures:
TMV’s are fan favorites! and we will be featuring some of the best of the best from the past and present in this blog! Stay tuned! – DT
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