March 28, 2023

Sat. 10/31/2020: Welcome to the BlumHouse

Full moon on Halloween and everyone kinda stuck at home? Hmmm. Could go for the obvious … but went for a little variety pack from Amazon Studios and BlumHouse:

Welcome to the Blumhouse from Daily Trailer! on Vimeo.

As they say, variety is the spice of life, you can choose from 4 or watch all 4 – up to you!

Of particular note in that trailer from Tiny Hero for Amazon Studios is the level of detail to the sound layering. The clicks, the hits, the music! That is an important aspect of a horror trailer and the editor did an amazing job.

It took me a couple listens to get that the song is a cool cover of “What’s Going On” by Four Non Blondes! That is significant because auditory recall is super important for the stickiness in the brain – so your brain knows you know what it is hearing but can’t quite place it – so it tries to recall and that keeps it in one’s thoughts – an excellent marketing tool! Well done!

Happy Halloween!

Love, M1 for DailyTrailer!

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